‘Why social media is so important to equine practices’ is presented by Dr Julia Bramble of Bramble Buzz and sponsored by Merials ProActive Equine Business.
Louise Radford MRCVS of Merial Animal Health commented “A recent survey¹ of equine vets found that 100% of practices surveyed have a facebook page. Social media is fast becoming a central part of practice marketing, and 75% of practices in the survey agree that facebook as a business communication tool should be a central pillar of the practice’s marketing strategy.
“We also know that over two thirds of online adults have a current facebook page and similarly, approximately two-thirds of consumers are more likely to make a purchase based on social media referral. Yet nearly half of the practices surveyed do not have social media plan in place,” notes Louise.
What is interesting is that for those getting it right, having a social media presence is beneficial, she says. “Almost half surveyed said that social media was generating new business, and this does not take into account client loyalty or retention,” she adds.
In order to increase your practice presence and expertise in this dynamic area, Merial Equine would like to invite your practice personnel to attend one of the ProActive Equine Business training workshops around the country in 2015.
23 June 2015 Holiday Inn, Basingstoke RG21 3EE
30 June 2015 Novotel, Birmingham Centre, B1 2HT
Booking is via a £50 deposit per delegate, refundable on attendance or, if preferred, will be donated to World Horse Welfare. Workshop places are limited to two per practice and will be allocated on a first come first served basis, so book early to avoid disappointment.
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1. Survey Report: 24 equine practices via Survey Monkey, Dec 2014
For further information