• 20 October 2014

Saracen Horse Feeds holds successful Winter Trade Conference at Askham Bryan College

With the winter looming and horse owners already starting to assess their horse’s winter feed rations, Saracen held a training day for wholesalers and retailers from the North of England. The day was aimed at providing them with the skills to support and advise their customers’ horses for the winter feeding season. Delegates registered as Suitably Qualified Persons (SQP) were able to pick up 6 AMTRA CPD points for attending the day.

The delegates were split into three groups and rotated throughout the three modules presented.  Saracen Sales and Marketing Director Michael Bacon presented “Maximising sales and profits in-store”. Senior Nutritionist and Associate Director Lizzie Drury MSc RNutr trained delegates on the principles of “Feeding for Condition” with specific focus on the importance of forage in the diet, the ingredients used in conditioning feeds and the necessity for quality protein. The final session gave delegates the chance to watch a practical demonstration of body condition scoring and ration formulation by Northern Area Manager Sarah Rushby, who focused on different types of horses that required more condition. Also present was Olivia Yates, Feed Advisor from Saracen’s American research partner Kentucky Equine Research (KER), who was on-hand to discuss KERx supplements which are solely distributed in the UK by Saracen.

Saracen Horse Feeds’ Brand Ambassador Louise Bell brought W Get Smart (Watson) and Into the Blue (Dynamo) for a lunchtime lecture/demo session. Louise entertained the delegates with her training regimes, her passion for showing and dressage and stressed how important correct nutrition is. Referring to her excitable lightweight Working Hunter Dynamo, she said “he can be incredibly sharp, so I must be careful what I feed him. He needs the calories and energy for his work, but I can’t risk exaggerating his temperament or I couldn’t ride one side of him, Saracen Re-Leve works brilliantly by providing the energy and supporting his trainability”. Louise who had her first outing at the BD Nationals this year with her heavyweight Working Hunter Watson will contest the Working Hunter Championship at HOYS this year.

The conference also enabled delegates to see the new Conditioning Mix and Cubes from Saracen, which are now available.


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